Google Ads now comprises several types of marketing including traditional text ads, along with display, map, and YouTube ads. Google is going to be one of the most effective ways to bring in new clients in 2021 and beyond. This platform requires a very high level of data input to run optimally. Our team of account executives are Google Ads veterans that have gone through rigorous additional trainings and have access to our proprietary industry data and Google Account specialists. We make sure they go through this training and are on top of the newest updates to to help ensure the success of your campaigns.
Pay-Per-Click advertising, meanwhile, offers businesses a cost-effective way to get a leg up on the competition. We are able to do so by creating targeted ads that show up at the top of Google, among other search engines. Using Google Ads we can target searchers based on their location, age, income, and other demographics. Using this data, we can bid on search terms by anticipating the needs of prospective customers. As we get conversion data as well, we will be able to make your campaign a machine in generating new clients. As a Google Partner, we also have access to things like customer behavior patterns, search trends in your area, and competitor intel. The first thing we do is hone in your geographic and prospect targeting. This is the most important aspect to what we do that other agencies don't. We do this to make sure that you’re not wasting money on clicks from people who aren't looking for your services.
SEO, also known as Search Engine optimization, is always going to be one of the top methods for bringing in new clients to your business. Why is that? Mainly because people will always be using search engines like Google to look for the best business in their area. Ranking organically at the top of Google is still one of the best ways to command authority and generate new clients month in and month out.
We do all of this by making sure local listing information is correct, optimizing on-site content and headings with industry-specific keywords, implementing our link building strategy, and making sure any coding on the site is fixed. With the help of years of experience our strategists will ensure that your website is ranking for hard hitting keywords that people will search for to get new, quality clients. Leads from SEO can be some of the most cost-effective acquisitions your business can get compared to other marketing and advertising options out there.
Ad Astra offers all of our clients holistic website design and development. We work to take your website from concept to production. All of the websites that we create are custom built by our team of designers and developers. We use the most modern and effective technology that WordPress offers to build you a responsive and effective website. We will make sure your website not only reflects your brand, but also helps you meet your short and long-term goals. On top of making sure you have a beautiful website, all additional content creation that is needed when building your website is included at no additional cost to you.
Our team will work with you to make sure that you have all of your local listings in order with consistent name, address, and phone number across all platforms. We will then make sure your Google My business profile is properly optimized and work on ongoing strategies with you to generate more 5-Star reviews as well. We can work with you as well to implement ideas and strategies that are cutting edge and can help rank your listing ahead of the competition organically with minimal effort.
Ad Astra Media was created to help local businesses of all sizes meet and exceed their growth and revenue goals. We saw what other marketing agencies were doing and it was shallow and lazy. We aren't in it to collect another 6 month contract and leave you on the back burner. We truly care about you and your business and we take pride in helping you grow. If you are a well known attorney or an HVAC contractor that is still young in your business, we are here to help. We always want to see a few things from our clients:
We strive to achieve all 3 of those and work to make sure your business grows and you can worry less about marketing and focus more on growing your business internally!